The Firm
Cornerstone Financial Group is a Denver-based independent RIA that transitioned from a wirehouse three years ago. Led by founding advisor Sarah Chen, CFP®, the firm serves 85 household clients with $220M in assets under management. The team includes three advisors, an operations manager (Maria Torres), and one additional ops staff member.
- Firm
- Cornerstone Financial Group
- Location
- Denver, CO
- AUM
- $220M
- Team
- 3 advisors, 2 ops staff
- Clients
- 85 households
- Background
- Wirehouse transition, 3 years independent
The Challenge
After going independent, Cornerstone had freedom but no systems. They used Wealthbox for CRM, Asana for task management, Google Sheets for service tracking, and email for everything else. Every tool solved one problem but created two more.
The founding advisor, Sarah, was the bottleneck. Every decision ran through her. Which clients needed a Roth conversion conversation? Sarah knew. When was the last time the Hendersons' estate plan was reviewed? Sarah remembered. What's the rebalancing philosophy for the Williams trust? It was in Sarah's head.
Ops manager Maria Torres spent Monday mornings rebuilding task lists from memory and email threads. Year-end was a three-week scramble to document what the firm had done for each client. New hires took six months to get up to speed because institutional knowledge lived in Sarah's brain, not in a system.